Friday, November 14, 2008

Media Publishing: The New Path

Media publishing has come a long way since its humble beginnings. It has advanced in so many ways unimaginable a decade ago. Some of the various forms of new media publishing that have flourished in recent years are moblogs, vlogs, photologs and micrologs. To narrow the scope for this scope, I shall focus on the revolution of Youtube.

YouTube is at the forefront of a new video revolution on the Net (Woolley 2006). The hype and buzz it has created since its invention a few years ago has been phenomenal. This shows a new path in media publishing never seen before. Now, a video posted on YouTube can have as much impact as an article written in the daily newspapers. YouTube has always been prevalent in the political scene in recent years. According to Mohan (2007), candidates now have their own MySpace and Facebook pages, write their own blogs, and find everything they do recorded on YouTube. There is even a site www.youtubepolitics.org set up for politicians to have their views heard on the Web.

With this powerful tool, members of the public may exercise their freedom of speech by posting videos on their views. This gives a level of democracy not known to the world before. Media publishing has certainly taken a new path. Based on recent feedback and response, no one is betting against it to last for a long while to come.

References

Woolley, S 2006, Video Fixation, Forbes, viewed on 12 November 2008, http://www.forbes.com/free_forbes/2006/1016/100a.html

Mohan, R 2007, YouTube Revolution: How the internet sensation will change the face of political advertising, viewed on 9 November 2008, http://media.www.osusentinel.com/media/storage/paper1151/news/2007/04/18/Commentary/Youtube.Revolution-2850664.shtml

No comments: